I’m not sure if you knew this or not, but nearly every fitness professional I know has a Love-Hate relationship with New Year’s.

We love it because our personal training schedules are packed to the gills.

It’s the time of year we get to work with the most people, and yes…the money isn’t bad either.

That part’s fine.

However, there’s a very dark side to New Year’s Resolution time…

It’s a psychological piece you don’t hear many people talking about.

As fitness professionals, we’re familiar with the stats…

People make a decision to take control of their health and vow to:

  • Eat Better…
  • Go to the gym…
  • Break those nasty habits…

And then about 4-6 weeks later nearly every one of them is back to their old ways. In fact, some have fallen into worse patterns.

The percentage of people who can’t stick with it is staggering…Let’s just say the majority fail very quickly.

Why is this?

Well, every year, when people make New Year’s Resolutions and DON’T stick with them, they are at the psychological level,
they’re reinforcing failure as a regular pattern!

Here’s where it gets tough for us trainers…

You see, the more times you try and fail to do something–like losing weight—you’re telling your brain that this is something you simply can’t do.

You start to believe there’s no sense in even trying.

Can you see how this makes things REALLY hard for everyone?

As fitness pros, we’re here to help you become the best version of YOU…

But every year we start a little deeper in the hole, because a large percentage of the population BELIEVES they can’t lose weight!

Now, this is completely untrue, of course, and the pressure is on us to prove otherwise.